About Us


Every UK SME of any size able to access practical, strategic advice from skilled, experienced Directors as and when they need it to enhance their potential for success, reduce risk of failure and help ensure they achieve the goals of their owners.

Anthony Clayden

Anthony Clayden is a commercially astute Finance Director with over 17 years’ experience directing and advising SMEs from start-up, early stage and pre-revenue businesses to established £35 million turnover groups.

These roles include research led and hi tech industries such as data storage (cloud computing), mobile applications, online retailing platforms, engineering, consumer healthcare and pharmaceuticals. They also comprise service companies in online stock photography, legal advisory, executive search, office cleaning franchising, security and web-based training.

Prior to that he worked in corporate finance for 5 years, initially with KPMG and then with PwC, advising owner managers and quoted company directors on M&A strategy, acquisitions, grooming for sale, disposals, reverse-takeovers, take privates, buy-outs, buy-ins and development capital.

Industries included marketing communications, document management and workflow, electronic point of sale, loyalty systems, satellite broadcast technology, mobile phone components, and manufacturing execution software.

Anthony qualified as a Chartered Accountant with BDO working with a variety of owner managed businesses including multi-franchise car dealerships, office furniture suppliers, golf courses, and discount carpet retailers.

Prior to that, he worked as a general manager in semi-precious metal manufacturing supplying the steel and glass industries.

With a wealth of exposure to many different industries and business “personalities”, Anthony is highly adept at tailoring his skills to meet the challenges of the business dynamics, nuances and complexities of the organisations he advises.